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What Breed Is The Target Dog?

Let’s be honest, Target is one of the best stores to explore. For some reason, the red aesthetic of the store makes it an excellent place for a variety of needs.

Plus, Target has a dog as its mascot! For those of you who were wondering, the target dog is a Miniature Bull Terrier.

What Kind of Dog is The Target Dog?

The Target Dog is a Miniature Bull Terrier. The dog is adorable and has all-white fur, which is very soft and thin like most Miniature Bull Terriers. Since this dog is the mascot of Target, the dog has the Target logo right over their eye.

Outside of having all white-fur, the dog is very athletically gifted and appears to be in great shape. Like most Miniature Bull Terriers, the dog has natural strength and the ability to be athletic in a variety of ways.

The dog has a dark snout and dark eyes, both of which stand out amongst the dog’s white fur. Physically speaking, the dog is usually decked out in Target theme clothes. Commonly, the dog can be seen in a red shirt and red collar.

Who is the Target Dog?

For those of you that don’t know, the Target Dog is used in promotional ads and events for Target. The dog’s name is Bullseye and is the mascot for the company. Bullseye was formerly known as Spot, but the name changed shortly after.

There have been a few different dogs that have stepped up to the role of Bullseye over the years. Most of them have been females, even though Bullseye is depicted as a male.

Either way, Bullseye has always been a Miniature Bull Terrier and has always played a significant role for Target.

The current Bullseye lives just outside of Los Angeles and has been with the company for the last few years. Also, if you’re worried about the makeup on Bullseye’s face, don’t be. The makeup is all-natural and isn’t toxic to Bullseye at all.

Breed Information


As you can tell by their name, Miniature Bull Terriers tend to be on the smaller side of things when it comes to dogs.

They’re around 10 to 14 inches in height and weigh roughly 20 to 35 pounds. Males are typically larger than females, but females can grow to be on the larger side of the scale as well.


Personality-wise, Miniature Bull Terriers are fantastic dogs. They’re incredibly playful, energetic, courageous, and loving.

However, it’s important to note that they’re a bit stubborn. This shouldn’t be too big of an issue, but remember to play with them and take them on frequent walks to keep them happy.


If you were wondering: “Which breed is the target dog,” the answer is a Miniature Bull Terrier. If you’re hoping to adopt a Bull Terrier like Bullseye, be sure to check out local dog shelters and breeds near you! They’re fantastic dogs that deserve a home.


I started this site because I am a dog lover. Most of my social feeds are full of dogs and I am always learning more about them. I also have a lifetime of experience with dogs packed with tactics, tips, and funny stories that I want to share with the world!

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